How to Spot Fake Amazon Reviews and Why They Damage Your Business

By Amsmailer

There has been a rise in fake reviews, especially fake negative ones, on Amazon. The fact is that both fake negative and positive reviews can have a significant impact on your business, and not in a good way. You may think that paying for reviews will help give you a boost, but this will actually have the opposite impact on your business. Fake reviews can be easily detected by customers, which can cause them to distrust your business. This will take a look at how you can spot fake Amazon reviews and why they damage your business.

Spotting Fake Reviews

The first part of this is spotting fake reviews. Sometimes competitors want to get the edge on you by creating fake reviews. These reviews may be negative, just to hurt your reputation and make customers wonder if they should really trust your product. Or, they could make a fake positive post as a way to trigger the algorithms on Amazon that are used to spot fake reviews. This could make Amazon think that you paid for fake reviews, which could cause your account to be suspended and hurt your reputation. Customers don’t like to be lied to and fake positive reviews cause distrust.

There are ways that you can spot fake reviews. One way that you can do this is by checking the profile of the person posting the review. You can find a lot of very useful information by doing this. You want to pay close attention to the reviews that they’ve posted on Amazon. Were all of the reviews done on the same day? If the reviews were clumped together or the reviews all have similar wording, then this is probably a fake review. You can also check their wish list. Most people will have at least something on their wish list. If there’s nothing there, this could also be a sign of a fake review.

You can also tell by looking at the review. Usually, very short reviews, or simple one-liners are spam reviews. They can get more reviews out by keeping it short and sweet. They will also typically make it very vague, not using any specific details about the product. A real reviewer will generally discuss everything that they loved or hated about the product to give other people a good idea about whether or not this product is right for them. They may also just simply put stars down without actually writing a review. You may think that the “Verified Purchase” means that the review is real, but this is something that people can easily get around.

These are some of the easiest ways to spot fake reviews. Remember that it is important to take the time to do the research to make sure that your reviews are ones from real customers who purchased your products. You can keep track of your reviews manually, or used software like from This software lets you know when a negative review comes in so that you can address it right away, especially if it’s a fake review.

Why Fake Reviews Damage Your Business

Now that you know how to identify fake reviews, you need to know why it’s important to spot these and fix them right away. Fake reviews can do some serious damage to your business and your online reputation. Customers put a lot of trust in online reviews, and if they find out they have been lied to this will reflect poorly upon your business. They won’t trust your brand or products and they will be sure to tell anyone who asks how they feel about you. The reputation of your business is as important as ever in this online world.

There are other repercussions that you may suffer from as a result of these fake reviews. Amazon takes fake reviews very seriously. They have algorithms that help them with discovering fake reviews and this could lead to suspensions of your account. Amazon even sued paid reviewers to help solve the credibility issues with reviews. For this reason, you should never ever pay for fake reviews. As for any negative reviews that were placed by former employees or your competitors, you should act on these reviews right away. You can explain to Amazon that these are fake reviews, and they will take this very seriously.

Reviews affect your business. You need to be sure that you get honest and positive feedback in order to succeed on Amazon. Higher reviewed items end up getting better rankings, making them easier to find for consumers. It can be tempting to take shortcuts and pay for positive reviews to rank higher, but ultimately this will only hurt your business and reputation. Fortunately, there are things that you can do that will help you get positive reviews organically.

Not all reviews are made equal. The best type of reviews that you can have are honest and organic reviews from real people who have purchased your items. This means that you need to take a great deal of care in only selling high-quality items. Your items need to speak for themselves, otherwise people will be more than willing to write negative reviews about your products. You also have to be sure to offer top-notch customer service. This is just as important as selling quality goods. If customers write a negative review, take this opportunity to engage with them, seeing how you can help turn the review into a positive one. Just this simple act can improve your rating on Amazon.

This can be a complicated process to go through, but there is software that can help you with this, such as With this type of software, you can send emails to remind customers to place their reviews on Amazon, making it more likely that your customers will offer their input. You can also get alerts should there be a negative review so that you can respond quickly to it. By doing these things, you can dramatically improve your ratings naturally.

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