Top 3 Most Common Amazon Listing Policy Violation and How to Deal with them
Understanding different types of Amazon listing policy violations can be a headache for a lot of sellers. This requires going over ALL Amazon listing policies and guidelines and staying up to date with changes that may apply. After reviewing this information,. You will then need to implement the best action to avoid any suspension issues which is even harder.
In this article, we will discuss the top 3 most common Amazon liting policy violation and how to deal with them.
1. Used Sold as New Product Suspension
This issue is very common for retail and online arbitrage sellers. Since Amazon no longer consider retail outlets may it be physical stores or websites as valid sources for inventory, most sellers are having issues proving the condition of their products once a complaint is open by a buyer.
Here’s Amazon New and USED Like new Condition Guidelines:
Just like it sounds. A brand-new, unused, unopened item in its original packaging, with all original packaging materials, included. Original protective wrapping, if any, is intact. Original manufacturer’s warranty, if any, still applies, with warranty details included in the listing comments.
Used – Like New:
An apparently untouched item in perfect condition. Original protective wrapping may be missing, but the original packaging is intact and pristine. There are absolutely no signs of wear on the item or its packaging. Instructions are included. Item is suitable for presenting as a gift.
But before you even think of selling on Amazon, you should be aware of unacceptable and prohibited items to sell:
Items in any of the following conditions are unacceptable for listing on Amazon:
- Item does not work perfectly in every regard.
- Item is not clean, including signs of mold, heavy staining, or corrosion.
- Item is damaged in a way that renders it difficult to use.
- Item is missing essential accompanying material or parts. (This does not necessarily include instructions.)
- Item requires repair or service.
- Item was not created by the original manufacturer or copyright holder. This includes copies, counterfeits, replicas, and imitations.
Item was originally distributed as a promotional copy, promotional bundle, product sample, or advance reading copy. This includes uncorrected proofs of in-print or not-yet-published books.
- Any aspect of the item is obscured and not able to be read or viewed because of markings, stickers, or other damage.
Item has passed the expiration date (includes “best by” and “sell by” dates), has an unacceptable portion of its shelf life remaining, or has had the expiration date removed or tampered with.
- Item is prohibited for sale on Amazon.
Note that there are also other types of item condition that is acceptable to sell in Amazon depending on the category of the item. If you want to expand your learning regarding Item Conditions Guideline, visit this link: https://sellercentral.amazon.com/gp/help/help.html?itemID=200339950&language=en-US&ref=mpbc_1161242_cont_200339950
2. Incomplete Product Suspension
Most Private sellers don’t actually manufacture the goods that they are selling. We as Sellers rely on our manufacturers or distributors product catalog for our listing. We assume that the same quality and features will be shipped to our customers which are mostly the case but there are some instances where it’s not. This results to complaints and Amazon listing policy violation under “incomplete items” when sellers believe they provided the full version of the listing.In order to avoid this to happen, sellers MUST check every detail of each item before they are going to list the item.
If possible, ship sample products to yourself first to check the quality of your product before making the listing live. It is also important to verify with your supplier the EXACT feature, quality and additional item included in each package. For FBA sellers directly shipping their products from their supplier to Amazon warehouse, we highly recommend thorough inspection before shipping.
If Amazon detects a big batch of incomplete items for FBA, the seller will need to cover all the expenses cost to return these items before a suspension can be lifted.
3. Not as Advertised/Wrong Item/MateriallyDifferent Product Suspension
It is very important to make sure that your product’s description and details are a 100% match to your item. Sellers often times try to include additional information that is not entirely describing their product to boost their listing but is not aware that it can cause suspension instead. Nowadays, a “close enough” product description is not accepted by Amazon anymore and usually cause listing suspension.
Another common example for this issue is listing products by title instead of using UPC code which is a standard requirement of Amazon.
The secret to avoiding this type of suspension is to keep yourself up to date with listing guidelines. Make sure to check all your product description to ensure that there are no discrepancies. Lastly, it is very important that the UPC code, title, brand. Description and product details are the same in the Amazon listing.